- Anne-Gerard Flynn, The Republican
East Longmeadow resident Carleen Eve Fischer Hoffman, president and owner of “The Clutter Doctor, Inc,” has been named 2014 “Business Woman of the Year” by the West Springfield-based Women Business Owners Alliance of the Pioneer Valley.
The announcement from the alliance notes that Hoffman “has been a member of WBOA since 1999, and each year has been marked by increasing commitment of service to our organization and its women.”
“As a member of WBOA, she has held many chairmanships and board positions and now serves as the WBOA secretary. At the monthly breakfast meetings, Carleen can be found greeting new members and getting to know each person and their business on a personal level,” the release reads.
According to her website, Hoffman formed her business,in 2000, and “has enjoyed coaching and motivating people since then.”
According to a 2004 story in The Republican, some of Hoffman’s first clients were from the alliance. She initiated the business after being laid off due to downsizing, according to the story.
“I would hate people to think that an organizer goes in and dumps everything on the front lawn and forces people to throw things away. That’s not what it’s all about.” Hoffman told reporter Lindsey Bergeron.
According to the release, Hoffman’s approach with clients is to “gain control and balance” her three-step approach of “Examine, Diagnose, Prescribe.”
Hoffman is a member of a number of organizations, including the National Association of Professional Organizers, Western Massachusetts Eldercare Professionals Association, and the Connecticut Authors and Publishers Association. She is also adviser for the Western Massachusetts Clutter Support Group, which she started six years ago, and has taught at area community colleges, as well as appeared an area media.
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