Sorry, fans of creepy, hairy, skinny-armed, deadbeat, meathead, paranoid, “peaked in high school” Rob Lowe, whose alter ego on DirecTV commercials boasted all those attributes and more.Conversation RequestDon’t miss The ConversationSign up to receive your daily CONVERSATION newsletter.Submit(Who can forget “painfully awkward” Rob Lowe, who couldn’t pee in public and caused consternation with the shy bladder lobby!)Amid new controversy, DirecTV says the ad campaign is over.DirecTV says now that that instead of commercials contrasting cool, debonair, DirecTV-owning Rob Lowe with all those aforementioned, uncool, cable-owning losers, the service will drum up interest with a sexy swimsuit model and her talking horse.Pulling the ads hasn’t removed their controversy, though. Variety reports that the National Advertising Division of the Better Business Bureau asked DirecTV to pull the ads saying their claims the company has better customer service, quality, sound and signal reliability than cable were deceptive. Cable giant Comcast had complained to the Better Business Bureau’s commercial cops.The watchdog group added that the tag line in the ads — “Don’t be like this me. Get rid of cable and upgrade to DirecTV” — conveyed a “comparative and unsupported superiority message.”The company rejected the findings and countered the claim with a statement that said “the various Rob Lowe advertisements are so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter ego characters are comparative or need to be substantiated.”Jon Gieselman, DirecTV Senior Vice President of marketing and advertising, said in a statement that the “extremely successful” campaign was always scheduled to end and that the company reserves the right to bring back the ads anytime.For now they have been replaced by spots featuring “Sports Illustrated” swimsuit cover model Hannah Davis and her white horse that talks and sings and inexplicably seems to have an Australian accent.Enjoy.Hannah and Her Horse[embedded content]
This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.
Powered by WPeMatico