Today marks the launch of the newest book from leadership coach and author Dr. Jeffrey Magee (known as “The American Business Guru”) from Wiley & Son: “Your Trajectory Code: How to Change Your Decisions, Actions and Directions to Become Part of the 1% High Achievers,” available from Amazon and from www.trajectorycode.com.
I’ve spoken about Jeff Magee before, as he is publisher of Professional Performance Magazine, and has interviewed leaders and public personas for that magazine ranging from President Obama, Richard Branson to Coach Bob Knight and the Dalai Lama. He’s also a popular keynote speaker, which is how I came to meet him at a December 2014 CEO Space event.
Your Trajectory Code is a consistent process for mapping out projects, goals, and most important for entrepreneurs, new objective in business for a more sure path to success. As FBI Special Agent Frank Abagnale, subject of the movie “Catch Me If You Can” notes about the Trajectory Code concept: “Success leaves clues and mistakes add up.”
Author Jeff Magee (Image courtesy of Dr. Jeffrey Magee)
In our discussion Magee notes that through all of the editorial contributors and leadership interviews he’s conducted in the course of publishing Performance 360 magazine, a common theme has shown through—that leaders are achievers and achievers have solutions. Losers, in contrast, make excuses, point fingers, lay blame and deflect attention away from their lack of responsibility for their business results.
The answer, Magee maintains, is to calibrate away from implosion results and make meaningful contributions to successful outcomes through Trajectory Calibration, as follows:
The Trajectory Code Diagram, courtesy of Dr. Jeffrey Magee
- Point A is always the Activating Event—the starting point that determines how your Trajectory Code (TC) shapes your every action. From here, there are only two trajectories to track:
- Point B represents the line where your actual Behaviors (learned habits, personal standard operating procedures and emotional influences may direct your path. It is how you have trained yourself to think and act and typically represents your current reality, and not your future goals.
- Point C represents Consequence. Your personal line is the intended consequence and the course to your intended target and your trajectory for success. By understanding the influences and alignments of your Trajectory Code you attain your goal and execute most efficiently. Your goal is influenced and calibrated by your mission, vision, and values. You maintain your momentum through specific Key Performance Indicators (KPIs) Magee teaches that allow you to measure the immediate, intermediate and long-term time spans required to progress to Point C.
The most profound question to ask in the trajectory process is whether the Point B you are pursuing is taking you off track. If you were to extrapolate outward at the time of an action, could you recognize where your actions are taking you in the end?
The book’s greatest “aha” is this: Making trajectory recalibrations is extremely easy when you do it at the base line, while you’re still at Point A, as opposed to waiting to the point where most people wake up and recognize that they are vastly off course.
At the earliest possible point on the path you should acknowledge, assume ownership, and recalibrate your actions by focusing on the line that matters (your Trajectory Code). Remove or limit the influence of negative imprinting (It’s just this once. We’re only doing this until further funding arrives. I can’t fire him; I have no replacement, etc.) to help you achieve your desired result.
Without this level of attention we are invariably disappointed and surprised at what arrives at Point C. We quit, we miss, our products are buggy, and we end up with consequences that put us miles away from the fullness of our actual potential and our intended results. The formula and its outcomes, while magic for business, apply equally well to every aspect of living, Magee notes, ranging from substance abuse to athletic achievement or to career or professional goals (or even groups of people working together to accomplish massive goals).
This, Magee tells me, is the biggest secret of the Trajectory Code. Used properly, the TC is a straightforward template for identifying and enacting continual one degree course adjustments to alter and correct a work in progress by a single tiny increment at a time.
For those who would like to learn more about the Trajectory Code, the book is available now. Readers who would like to connect with Jeff Magee can find him at www.jeffreymagee.com and www.trajectorycode.com.
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