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Andrew Ainslie, a senior associate dean at UCLA who worked in business before joining academia, has been named the new dean of the University of Rochester’s Simon Business School.

Ainslie, whose appointment was announced Friday, will assume his new responsibilities in July, after Mark Zupan’s term as dean ends.

During Ainslie’s tenure over the past four years as senior associate dean for the full-time MBA program at UCLA’s Anderson School of Management, the school has increased its admissions by more than 60 percent, increased its placements by more than 20 percent and revised its curriculum.

In a statement announcing Ainslie’s new position, UR board of trustees Chairman Ed Hajim praised Ainslie for his business experience, emphasis on faculty quality as well as his performance handling student admissions and job placement.

Prior to his academic career, Ainslie spent a decade in the world of business — as an electrical engineer for AECI, in sales and marketing with Hewlett Packard, in corporate finance with Standard Merchant Bank and in marketing and development for Compustat.

Ainslie earned a B.Sc. in electrical engineering from the University of Cape Town in South Africa and an MBA in marketing from Cape Town. He went on to earn a Ph.D. in marketing and statistics from the University of Chicago’s Booth School of Business.

UR President Joel Seligman headed up the search committee for filling the dean position.

Zupan, who has served as the Simon school dean since 2004, plans to take a sabbatical and then will become a professor and director of the Bradley Policy Research Center at Simon.

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